I don't know about you, but I count my coffee as one of my best friends. Let's look at some of the reasons why.
Ritual - Partaking of my favorite daily beverage has been one of my rituals for longer than I care to disclose. I won't even think about doing hair and make-up without a big warm mug nestled in amongst the flat-iron and sparkly make-up compacts. And so the day begins. Coffee, Podcast or Pandora and literally putting on my happy face. It is my me time, and I enjoy it.
Later, after cooking, eating and cleaning dinner for 6, I take another moment to brew a cup as it motivates me to get past the food coma so I can put in a few productive hours of work.
Comfort- When a good friend is not available, the next best thing to help beat the blues is a warm mug of mocha. Just looking at the pretty cup and smelling the delightful aroma takes my mind off of whatever is bothering me. If just for a moment. Sometimes that's all I need in order to switch gears. My coffee understands and accepts me as I am. I can tell it anything.
Reliability - My Latte never lets me down. It doesn't cancel appointments and is always on time. I can count on peak performance every time. This is a very important quality for maintaining a great friendship.
Pleasure - Coffee has a great placebo affect on me. Just thinking about the warmth, aroma, and that delicious, complex, satisfying taste makes me smile. Same thing happens when I think of my good friends, but I cannot simply go into the kitchen and brew them up! So I usually brew the coffee and call the firend.
Excitement - The caffeinated brew makes my heart race and can help to keep me alert when I am exhausted.The trick is not to make a habit out of consuming too much caffeine or else it no longer has that magical effect. Like a good friend, sometimes too much of a good thing = a bad thing :-)
Entertainment - Drinking coffee is something fun to do- like spending quality time with a good friend.It's fun to switch it up with different flavors for different moods.
Availability - Like a great friend, coffee is popular. Gas stations, convenience stores, malls and even some libraries and doctors' offices have figured this out and capitalize on it. I think that other places like the post office and the car wash are missing out on a huge revenue stream. Anywhere people are stuck waiting is an opportunity to sell a cup of coffee. Why has no one thought of this? Perhaps it is a bathroom issue.
All that caffeine = too many potty breaks. And oftentimes people will get their coffee before or after frequenting the post office or car wash, so maybe that is it.
So as it is with good friends it is wise to consider the old adage,
"Make new friends.
Keep the Old.
One is Silver.
The other is gold."
Here at Coffee Date, LLC, we invite you to make a new friend with our new way to experience coffee. Our Date Mate Coffee Alternative blends offer all of the delicious taste of full strength coffee but with far less caffeine and acid and far more health benefits! We offer two fabulous blends:
Date Mate - Date Connoisseur which offers the rich and robust flavor to satisfy even the worst coffee addict. It is hand crafted with a custom blend of 70% Fresh Date Seeds and 30% Premium Arabica Coffee Beans which are custom roasted and ground in small batches. All of the delicious flavor of full-strength coffee but with 70% less caffeine and acid!